// about

Good data systems
should be boring.

Most companies don't have a dashboard problem. They have a data foundation problem.

Reports built from spreadsheets. Numbers that change depending on who exported them. Dashboards nobody trusts.

The problem isn't a lack of tools. It's a lack of foundations.

We built BoringBI to fix that — for the businesses who needed it most but were least likely to be sold it straight.

// the problem

Your data isn't broken.
Your foundations are.

Most companies we work with share the same symptoms:

  • Reports built on spreadsheets
  • Numbers that change depending on who exported them
  • Dashboards nobody opens because nobody trusts them

More dashboards won't fix this. A better data foundation will.

// our approach

  • // 01

    Clean pipelines

    Data that arrives on time, in the right shape, every time. Automated, monitored, failure-handled.

  • // 02

    Semantic models

    Metrics everyone agrees on. One version of the truth. Business-friendly naming throughout.

  • // 03

    Reliable reporting

    Dashboards built to be used — not just presented. Clean, trusted, and built on solid foundations.

  • // 04

    Plain language

    Explanations that make sense to both technical and non-technical teams. No jargon. No theatre.

// what we believe

Six things we don't
compromise on.

Reliability over novelty

A dashboard that runs at 6am without anyone touching it is worth more than one that impressed in a demo.

Honest before impressive

We tell you what your data actually shows. Numbers don't lie — bad models do.

Foundations before features

Fix the plumbing before painting the walls. Most BI problems are engineering problems in disguise.

Clarity over complexity

If a report needs a manual to understand it, it has failed its job. Insights should be obvious, not deciphered.

SMEs deserve this too

Small and mid-size businesses have the same data problems as enterprises — and fewer resources to fix them alone.

Boring is a feature

The goal isn't impressive technology. It's data that works quietly in the background while your team runs the business.

3×
Microsoft certified — DP-203, PL-300, AZ-900
10+
Years working with data systems across industries
0
Dashboards delivered that nobody could understand
∞
Broken spreadsheets encountered. It never gets less surprising.

// the story

Started in Leeds.
Built on data.

The short version of how BoringBI came to exist — and why the approach is different.

// 2020

A broken leg and a lockdown left a lot of time to think. I became obsessed with the stock market — entered a UK competition with over 8,000 participants. Finished 6th. Then 4th.

// Someone told me I had a brain for analysis. So I decided to do something with it.
// 2021 — 2023

Taught myself SQL, databases, cloud technology, and Power BI. Landed an engineering role, then moved into BI reporting. Three Microsoft certifications followed.

Working inside companies, the same pattern kept appearing: brilliant data, terrible communication. Dashboards built for IT — not for the people making decisions.

// 2024 — present

BoringBI exists to fix that. SMEs rarely get access to serious BI work — and when they do, it arrives wrapped in jargon they don't need and costs they can't justify.

Because good data systems should be boring.

What will your
data reveal?

Free discovery session — no sales pitch, no deck. Just a straight look at what your data could do.

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BoringBI